Bachelor in Fashion Management
Duration: 3 Years (Full-Time)
Eligibility: High School Diploma or Equivalent |Medium: English
Program Overview:
This Fashion Management program offers a comprehensive foundation in fashion culture, marketing, communication, and business strategy. With an emphasis on industry exposure, digital tools, and multilingual skills, it prepares students to enter the dynamic fashion ecosystem through real-world projects, seminars, and internships.
Program Structure: Year-wise Curriculum
Year 1: Foundations of Fashion Culture & Communication
Module 1: Fashion Culture & Industry Fundamentals
● Fashion Culture and History
● Clothing Lexicon
● Overview of Fashion Careers
● Étiquette & Life Management Skills (Savoir-Être)
Module 2: Visual & Digital Communication
● Fashion and Photography● Press Review & Editorial Techniques
● Fashion Shows & Communication
● Blog Creation & Web Content
● Semiology
Module 3: Fashion Marketing & Business Tools
● Fashion Marketing Fundamentals
● Introduction to Merchandising
● Brand DNA
● Office Suite: Excel, PowerPoint, Word
● Introduction to Business Law
Module 4: Language Development
● English and Italian
● French as a Foreign Language (FLE)
Industry Exposure & Seminars
● Mandatory Internship (Minimum 60 Days)
● Seminar: Fashion Weeks Analysis
● Seminar: Sales Techniques
● Seminar: Product and Upcycling
Year 2: Product, Style & Fashion Business Management
Module 1: Style, Product & Visual Language
● Technology of Textiles
● Style and Product Development
● Fashion and Arts
● Fashion and Photography
● Public Speaking
Module 2: Fashion Business & Management
● Management
● Geopolitical & Economic Affairs
● Financial Analysis
● Sourcing & Logistics
● Production
● CV Workshop
Module 3: Digital Communication & Law
● DTP (Desktop Publishing)
● Communication and Web Law
● Press Relations & Press Releases
Module 4: Marketing & Retail Strategy● Consumer Behavior
● Qualitative Market Research
● Wholesale Distribution
● Sales Administration – Retail
Module 5: Language Development
● English and Italian
● French as a Foreign Language (FLE)
Industry Exposure & Seminars
● Mandatory Internship (Minimum 60 Days)
● Seminar: Digital Communication & Social Media
● Seminar: Influence Marketing
● Seminar: Collection Planning
● Seminar: Merchandising
● Seminar: Product and Upcycling
Year 3: Advanced Fashion Strategy & Global Perspective
Module 1: Advanced Fashion Culture & Sector Specialization
● Fashion and Cinema
● Great International Fashion Designers
● Sector Studies: Leather, Accessories, Lingerie, Children’s & Men’s Fashion
Module 2: Fashion Business Strategy & Management
● Business Strategy in the Fashion World
● Business Plan & Strategic Planning
● Retail Network Management
● Internship Report
Module 3: Advanced Communication & Branding
● Interview Techniques & Conduct
● DTP: Adobe Suite
● E-mailing & CRM Tools
Module 4: Marketing Analytics & Brand Positioning
● Quantitative Market Research
● Strategic Marketing
● Workshop: Style & Management with Multimedia Production
● Brand DNA
Module 5: Language & International Readiness
● Italian and English
● TOEIC Exam Preparation
● French as a Foreign Language (FLE)Industry Exposure & Seminars
● Mandatory Internship (Minimum 90 Days)
● Seminar: SEO & Digital Marketing
● Seminar: Retail Merchandising & KPI
● Seminar: Multimedia Production
Learning Outcomes
By the end of this program, students will be able to:
● Understand fashion culture, sector dynamics, and fashion history
● Develop, market, and communicate fashion products and concepts
● Master industry-standard software tools and presentation skills
● Build brand identity and manage retail and wholesale strategies
● Communicate professionally across international markets in multiple languages
● Apply practical knowledge in real-world fashion industry settings
Career Opportunities
● Fashion Marketing Executive
● Retail & Merchandising Manager
● Fashion Communication Specialist
● Product Manager● Visual Merchandiser
● Fashion Brand Coordinator
● Fashion Event & PR Officer