Master in Artistic Direction & Collection Management
Duration: 2 Years (Full-Time)
Eligibility: Graduate Degree (10+2+3) | Medium: English
Program Overview
The Master in Artistic Direction & Collection Management is designed to shape creative leaders
in the fashion industry who can steer the artistic identity of fashion houses and brands. This
program combines strategic thinking, creative innovation, and market analysis to equip students
with in-depth expertise in collection development, visual storytelling, and brand positioning —
aligned with global fashion industry standards.
Program Structure: Year-wise Curriculum
Year 1: Foundations of Artistic Direction
Module 1: Creative Direction & Fashion Language
● Visual Culture and Brand Identity
● Fashion Storytelling & Moodboard Development
● Semiotics and Cultural Code Analysis
● Fashion History & Trend Decoding
Module 2: Technical & Visual Tools
● Digital Illustration & CAD
● Photoshop / InDesign for Communication
● Portfolio Building & Visual Research
● Studio Lab: Fashion Drawing and Technical Flats
Module 3: Design Strategy & Product Development
● Collection Planning (Season, Gender, Theme)
● Fabric, Trims & Sourcing
● Sustainable Design Integration
● Pattern & Prototype Development Workshop
Module 4: Market & Consumer Analysis
● Fashion Marketing Basics
● Trend Forecasting and Consumer Behavior
● Market Research Methods
● Fashion Buying and Product Positioning
Module 5: Industry Exposure
● Creative Brief Exercises
● Masterclass with Industry Experts
● 4–6 Week Industry Internship / Shadowing
● Jury Presentation: Creative Identity Project
Year 2: Advanced Strategy & Brand Direction
Module 1: Art Direction & Communication
● Campaign Creation & Lookbook Direction● Fashion Photography & Styling (Studio Practice)
● Video Editing for Fashion
● Art Direction for Commercials & Editorials
Module 2: Strategic Collection Management
● Brand Management & Competitive Mapping
● Product Lifecycle & Line Sheet Creation
● Sourcing & Production Logistics
● Costing, Budgeting & Time Management
Module 3: Creative Innovation & Conceptual Design
● Experimental Materials Workshop
● Fashion Film / Visual Project
● Interactive Media and Branding Integration
● Exhibition Design & Spatial Direction
Module 4: Business of Fashion
● Visual Merchandising
● Fashion PR, Communication, and Press Kits
● Fashion Law & Intellectual Property
● Entrepreneurial Thinking & Brand Launch Strategy
Module 5: Capstone Project
● Final Collection / Creative Thesis
● Portfolio & Brand Identity Development● Industry Jury Presentation
● 3-Month Internship in Fashion / Communication / Retail or Agency Sector
Learning Outcomes
By the end of this master’s program, students will be able to:
● Direct the creative strategy and visual identity of a fashion brand
● Build, manage and present an entire fashion collection● Forecast trends and apply cultural, sociological, and business insights
● Communicate fashion concepts through styling, campaign shoots, and digital storytelling
● Work in sync with designers, marketers, buyers, and production heads
● Build a professional portfolio and gain practical work experience
Career Opportunities
Graduates can pursue roles such as:
● Fashion Art Director
● Collection Manager
● Brand Visual Director
● Editorial & Campaign Stylist
● Creative Producer
● Fashion Communication Consultant
● Studio / Design Director