Master’s in Luxury Fashion Management
Duration: 2 Years (Full-Time)
Eligibility: Graduate Degree (10+2+3)
in Fashion, Business, Communication, or Related Field
Internship: Minimum 110 days (1 day of class + 4 days of internship/week)
Program Overview
The Master’s in Fashion Management is a high-level academic program tailored for students
aiming to take up leadership and executive roles in fashion, luxury, and lifestyle sectors. With
a strong foundation in marketing, digital strategy, product development, and supply chain
management, this course empowers students to manage fashion businesses with global vision
and practical insight.
Students will engage with luxury marketing, AI-driven communication, retail innovation,
and international business models, supported by internships and live case-study
collaborations with professionals.
Program Structure: Year-wise Curriculum
Year 1: Core Fashion Business & Marketing Skills
Module 1: Fashion Industry Context
● Fashion Culture & Heritage
● Fashion Houses Case Studies
● Fashion Trend Forecasting
● Innovative Textiles● Sector Study: Sportswear / Loungewear
Module 2: Marketing & Retail Foundations
● Principles of Fashion Marketing
● Product Management & Pricing
● E-Merchandising Techniques
● Luxury Marketing Case Studies
● Digital Sales Channels & Retail Tech
Module 3: Digital Communication & AI Tools
● Social Media Strategy
● Social Ads Campaigns
● SEM (Search Engine Marketing) & AI in Fashion
● Digital Communication Analytics
Module 4: Business & Management Tools
● Excel Spreadsheet Tools (ICDL Certified)
● Advanced Excel for Business Decision-Making
● Oral Presentation Skills
● Supply Chain FundamentalsIndustry Engagement
● Seminar: Market Research – Fashion & Secondhand
● Seminar: Product Launch Strategy
● 4–6 week Internship (Retail, PR, or Brand Support roles)
Year 2: Global Strategy & Leadership
Module 1: International Fashion Business
● Intercultural Management: Asia, India & Africa
● International Trade Practices in Fashion
● Global Fashion Supply Chains
● Strategic Sourcing and Vendor Relations
Module 2: Event & Campaign Management
● Fashion Event Planning & Execution
● Brand Activation Strategies
● Cross-Channel Marketing Strategy
● Campaign Budgeting & ROI
Module 3: Strategic Project Management
● Fashion Business Planning
● Retail Concept Innovation
● Purchase Planning Strategy● Capstone Project: Product Development Plan
Module 4: Applied Learning & Collaboration
● Consulting Mission in collaboration with Fashion Communication students
● Final Research Report / Market Strategy Presentation
● Panel Jury Evaluation with Industry Experts
Learning Outcomes
By the end of the program, students will be able to:
● Lead fashion marketing and branding projects with strategic precision
● Analyze fashion market trends and consumer behavior
● Build and manage product portfolios across retail and e-commerce
● Coordinate with design, production, and retail teams in real-world workflows
● Apply emerging tech tools (AI, SEM, analytics) to modernize fashion
management
● Present compelling campaigns, reports, and brand strategies for a global
audience
Career Opportunities
Graduates can pursue positions such as:
● Fashion Brand Manager
● Retail & Merchandising Manager
● E-Commerce Strategist
● Luxury Marketing Executive
● Fashion Business Development Consultant
● Supply Chain Analyst