Master’s in Fashion Communication
Duration: 2 Years (Full-Time)
Eligibility: Graduate Degree (10+2+3)
in Fashion, Media, Communication or Related Field
Internship: Minimum 110 days (Mandatory)
Program Overview
This Master’s in Fashion Communication is designed to train the future storytellers, strategists,
and brand voices of the global fashion industry. Students will master the language of fashion
media, digital storytelling, campaign creation, and luxury brand positioning.
Through a blend of strategic communication, fashion culture, visual media, and
management modules, this program equips students with both creative expression and
business acumen. Masterclasses, case studies, and internships provide a direct bridge to industry
practice
Program Structure: Year-wise Curriculum
Year 1: Foundations of Fashion Communication
Module 1: Fashion Culture & Visual Identity
● Fashion Heritage & History
● Trend Forecasting & Moodboard Building
● Culture of Fashion Photography
● Sector Study: Innovative Textiles & Sneakers
● Fashion & Technology Seminar
Module 2: Media & Digital Tools
● Communication Strategy Fundamentals
● Digital Communication & DTP (ICDL Certified)
● Photography Styling
● Social Media & Social Selling
Module 3: Brand Storytelling & Market Insight
● Brand Image Development
● Storytelling & Narrative Branding
● Market Research Techniques
Module 4: Fashion Business & Consumer Behavior
● Fashion Product Management
● Fashion Marketing Basics
● Oral Presentation Techniques
● 4–6 week Internship (Fashion PR, Media or Agency)
Year 2: Advanced Strategy & Leadership in Communication
Module 1: Fashion Branding & Global Markets
● Intercultural Management (Asia, Korea, Japan, China)
● Purchasing Strategy in Fashion Houses
● International Fashion Markets
● Emerging Brand Case Studies
Module 2: Communication Leadership & Events
● Advanced Event Strategy
● Fashion PR, Press & Influencer Networks
● Audiovisual Communication Campaigns
● Fashion Show Communication
Module 3: Capstone Communication Project
● Final Thesis / Brand Communication Campaign
● Photo Book / Video Portfolio● Fashion Communication Strategy Presentation
● End-term Jury Evaluation (Professional Panel)
Module 4: Professional Integration
● Internship – Minimum 110 Days (Mandatory)
● Optional: Communication Agency Shadowing
● Masterclasses with PR Heads, Editors, CMOs
Learning Outcomes
Graduates will be able to:
● Develop and lead integrated communication strategies for fashion & luxury brands
● Interpret market and consumer trends using fashion-specific research tools
● Build fashion PR campaigns, influencer strategies, and visual narratives
● Apply intercultural understanding to global brand communications
● Operate communication platforms across digital, print, and event media
● Present campaign strategies and develop media kits for product launches
Career Opportunities● Fashion Communication Manager
● Fashion Brand Strategist
● PR & Events Coordinator
● Fashion Editor / Visual Content Creator
● Social Media & Digital Campaign Manager
● Trend Analyst / Brand Consultant
● Marketing Communication Lead
Assessment Methods